UCR Brand campaign
Role
Concept
Producer
Director
Camera operator
Video Editor
This campaign performed strongly across platforms, with engagement and efficiency well above benchmarks, and became a visual reference for University College Roosevelt’s new brand direction.
I helped to shape the concept from the beginning, direct the students, and define the visual and narrative approach for the films. Everything was built around authenticity, rhythm and emotion, while keeping the tone engaging.
The campaign was created entirely with students, no actors and no models.My focus as a director was to build an environment where students felt comfortable, allowing moments to emerge naturally in front of the camera.
Three different versions were developed to match different attention spans and achieve different objectives. The 60 second film, acts as the core storytelling piece, with shorter and longer cuts supporting distribution across platforms.
UCR Cribs –
Youtube series
Role
Concept creator
Producer
Director
Camera operator
Video Editor
Each episode takes viewers inside a real UCR student’s room, but the focus is never the room alone, it’s personality, humour, habits, taste, and the small everyday details that show what student life actually feels like.
The series was built entirely with real students. No scripts, no actors, no setups. My role as a director is mainly to observe, guide the vibe, and create a comfortable environment where students can be themselves.
The idea came from conversations with students. When I started at UCR, I asked them what mattered the most besides academics, the answer was almost always the same: people. Whether they could fit in socially. Whether they could imagine these students as their friends. UCR Cribs was created to answer exactly that and help prospective students picture themselves at UCR through genuine connection, not polished marketing.
Fundação PLMJ – Documentary
Role
Camera operator
Gaffer (lighting)
This documentary reflects on the first two decades of Fundação PLMJ, tracing its evolution from its early years to becoming an institution of major cultural relevance, with an important contemporary art collection.
I worked closely with director Abílio Leitão and my role focused on camera operation and lighting through a cinematic visual approach with the rigor required for an institutional documentary. The project involved filming interviews, artworks and spaces.
The film also explores how the history of the Foundation is closely connected to its founding institution, PLMJ, building together cultural ambition, long-term vision and identity.
APRT3 Wines – Brand Films / Documentary
Role
Concept creator
Producer
Director
Camera operator
Video Editor
This project was about much more than promoting a crowdfunding campaign. My role was to show the true soul of APRT3 Wines in a short film, capturing their attitude, beliefs, and the way they see wine as something that it's meant to be lived, innovative and shared, not traditional.
Instead of selling a product, the objective was on: Why APRT3 wines exists? How it started as a small, handmade project? And why staying independent matters to them as they move into a new wine cellar and a new phase?
The intention was clear: break with the classic wine film and embrace something raw, rebellious and personal. I've leaned into imperfection, humour and rhythm, allowing their personality and vibe to lead the narrative.
It doesn’t ask people to buy a bottle or simply ask for help. It invites them to be part of a journey, to support growth without losing identity, and to believe in a different way of doing things.
MAAT exhibitions – AQUARia
Role
Camera Operator
Gaffer (Lighting)
Across four exhibitions — AQUARIA, X Is Not a Small Country, An Oasis at Sunset and Earth Bits — I worked as camera operator and gaffer on 13 videos produced for MAAT.
These films are about showing the process of the artists and the exhibitions. My responsibility was to create the lighting and camera setups that felt natural with consistency, depth and meaning on every shot taken, across very different exhibition spaces and artistic languages.
The series includes interviews with internationally recognised artists and cultural figures such as Joana Vasconcelos, Gabriel Abrantes, Jorge Molder and Vasco Araújo, as well as curators and researchers creating a space for a discourse around art, technology and society.
The result is a body of work that supports MAAT’s curatorial vision with rigor allowing the voices, ideas and artworks to remain at the centre.