What I love about my work is the moment when something clicks, when an image, a look, a touch or a pause does more than explain something and actually makes you feel it.

I come from a background in filmmaking, videography and photography, working across brand campaigns, social media, YouTube series and projects in cinema, music, corporate, institutional and television. I often start from scratch: creating ideas, directing people who aren’t actors, and building an environment that feels comfortable to be in front of a camera.

I’m a very curious person and always trying to learn new ways of seeing and doing things. Cinema has played a big role in that, since over the years I’ve watched and rated more than 1.850 films from all over the world. Different cultures, styles and rhythms have deeply influenced the way I think about storytelling, composition and mood.

A lot of my ideas come through music. When I’m developing a project, I build playlists and let them play randomly. Images start to form, beats appear, and stories are built from there. From that point, I begin connecting references, styles and intentions, always asking why and who it’s this for in the end.

I think a lot about different audiences, different platforms and how attention works today, but in the end, most decisions come from instinct built through experience. I rely on references, research and what studies say about attention, but I trust my eye and my gut.

I’m also using AI as part of my process, mostly as another way to research, unblock ideas and look at things from different angles, always with the objective of getting even further and deeper. I’m very critical of it and careful about how I use it. For me, it’s not about replacing cinema or creativity, but about exploring new ways of telling stories.

In the end, I care about meaning and making work that feels alive, authentic and genuine.